Forever New Delicate - Powder Fragrance Free Detergent

Lingerie shop recommended this years ago. I have used it to wash bras for years. It works wonderful. The bras are clean and very lightly scented and the elastic is as good as the day I bought the bras. At the cost of lingerie it is nice to have them last.

This wash is the only one recommended by Cosabella (a fairly expensive Italian lingerie company), so I bought a small container to try it. It doesnt take much product for washing a couple of bras, etc. Follow the instructions (including letting the items soak), and youll be amazed at how much filth is removed! The scent is light, and almost nonexistent after rinsing and drying. A plus for my sensitive nose! I cant speak to the claims of making delicates last longer, as Ive not been using it long enough. This is a high-end product for all lingerie. Very impressed!

I bought the 4 load, 4 oz size to try it out. The first time I used it I washed some bras and panties and a stinky night shirt that I was about to throw away. I used about a tsp (I have a water softener) with warm water, agitated it by hand and then put the garments in. I let everything soak for about 10 minutes after lightly agitating by hand. Then I rinsed it all thoroughly and hung everything to dry. WOW! First off, everything was so clean and the light scent was pleasing. The water looked a little dingy! The stinky night shirt was no longer stinky and everything looked amazing the next day. Nothing was stiff and the light scent still somewhat lingered. Very happy and just bought the larger size. Thanks!

Several years ago, my wife and I were turned on to Forever New at a specialty lingerie store. The owner swore by it and its "near magical" ability to keep things feeling new (and not destroying the elastic). I was skeptical and she gave me some free packets.

Now it has been well over 10 years and several hundred loads and I can say it is TRUE. I do all the laundry in the house and have been (yep, hard to believe I know). But after seeing the cost on lingerie (bras, panties, others) and how quickly things broke down, I felt it was necessary to do it for science and expense. To put it plainly, my wife was able to "hand down" a bra (after a medical procedure left her less endowed) to our god daughter who needed new supportive bras quickly. She had asked if we got them recently and my wife explained that they were "a few years old". She was astounded, as they looked and felt nearly new or to be honest "forever new" (not just a catch phrase).

So if you are looking for something that will keep things clean, smelling nice, and "forever new" then this is it. Both my wife and I have allergies and this doesn't affect her or give her any issues in the summer when she sweats. I use it on my under clothes and have felt its held up the bargain there as well.

Keep in mind if you are foolish and wash delicate clothes without a garment bag and dry them on high heat, no amount of good soap will save your clothes. Treat them well, use a delicate soap like this, and things will last a long time.

I have been using this product for a long time. Love to use it to wash my undergarments. Leaves them smelling so nice and fresh. lightly scented and very nice.