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Laundry tips & tricks

Wash it right, wear it forever!
Since 1975, our safe, simple, and effective cleaning products have been trusted to clean the most delicate fabrics while remaining free and clear of dyes, phosphates, and other harmful ingredients.

General laundry care tips

Clothes wear out over time.

While nothing lasts forever, we all hate to discover our favorite shirt is stretched, shrunk, or faded! Fortunately, the right laundry tips and products can greatly extend the life of your clothes.
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Labels

Take the time to check (and follow!) each garment label’s instructions. It can make all the difference!

Sorting

Always sort your clothes correctly to prevent colors from bleeding into other fabrics, especially light colors.

Stains

As soon as possible, take off the garment and apply a stain treatment (like Stain Remedy!) before the stain sets.

Temperature

Use cold water for delicates and sensitive darks. Use hot water for cotton whites, bedding, towels, and heavy stains.

Drying

Lay flat to dry or place on a clean, dry towel. Never twist or wring garments, which can damage and stretch the fabric.

Machine washing tips

How to machine wash
  • Place delicates in a mesh or lace bag (wash heavily soiled items separately).
  • Load the machine (do not overload).
  • Use the recommended amount of Forever New detergent.
  • Select the gentle and cold settings.
  • Lay delicates flat and pat to dry (or use the dryer for non-delicates).

Handwashing tips

How to hand wash
  • Fill a clean sink with lukewarm water.
  • Add one capful of Forever New detergent and gently mix.
  • Soak your garment for five to 30 minutes (the longer, the cleaner!).
  • Drain the water and rinse the bubbles.
  • Squeeze the water from the fabric (never wring!), and lay flat to dry.

Easy tips for removing stains

Pre-treatment is the #1 rule to effectively remove stains.

By letting the stain set — or by adding heat or pressure — you create a bond between the stain and the fabric, making it more difficult to remove. So try to treat it early!

Coffee

Soak the stain with lukewarm water. Pre-treat with stain remover, and wash with the hottest water allowed for the fabric. Repeat as needed.

Blood

Soak in cold water (for wet stains) or warm water (for dry stains). Then, pre-treat the remaining stain with stain remover and soak for 10 - 15 minutes.

BUY STAIN REMOVER

Makeup

Pre-treat the stain with stain remover until slightly damp and let sit for 10 minutes. Wipe with a damp cloth to remover any remaining residue.

Two bottles of 'delicate' laundry detergent with pink caps on a white background, featuring the brand 'forever new'.

Safety Information

Keep out of reach of children. For external use only. Do not ingest. Avoid contact with eyes. Do not reuse for dispensing beverages or other liquids.

Love your laundry

Forever New is family founded, family owned, and family focused since 1975.

A bottle of Forever New liquid laundry detergent with Pure Fresh scent, featuring a white and pink label with the brand logo and product information.
Everyday
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Forever New Delicate powder detergent product bottle on a white background
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A white bottle of STRETCH Pure Sport Liquid Active Wear Detergent with a black label.
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A bottle of liquid baby delicate laundry detergent with clean cotton scent, featuring illustrations of a butterflies, and an elephant on the label.
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A white bottle of Variance liquid detergent with blue and green label design.
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