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Our Story

From the beginning, Forever New set out to be a different kind of company. One that not only ensured customers that their fine garments are always given "All the Best" care, but also something that promoted longer life in all fine washables. 
Forever New Laundry Detergent Labels
Founded in 1973 in Bloomington, Minnesota, this small family-owned business was first "blended" and developed in a small kitchen and grew to become a registered trademark- Forever New International - by 1975. As growth continued, Forever New was solicited by the Governor of South Dakota and became a South Dakota resident in 1989 and has remained a staple in the Sioux Falls community since moving into its current location on North 4th Avenue. Over the years, multiple repeat customers and continued growth has allowed Forever New International to become the #1 provider of fine fabric care wash. 
Now greatly expanded, Forever New continues to maintain the highest standards of pure, organic and biodegradable materials. Our exceptional work force remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Forever New brand to the unique original formulation and design, our superior product quality and our commitment to customer service. Insisting on "All the Best" ingredients, Forever New® blends have quickly established a benchmark in garment care, safety and environmental-friendliness. 

Forever New Laundry Detergent Production Line

Today, Forever New® is world-renowned and has grown into a full-line of garment care products. New and better products are continually being developed to ensure fine garments are always given "All the Best" care. 
Our product lines can be found in Department Stores and Independent Stores across the United States, Europe and Asia.

Stretch Wash By Forever New Assembly Line